Cybertechnics Interactive Communication

Hewlett-Packard: Why i love my PC - 5/2011

HP & Microsoft promo teams were deployed at stores for 13 promo days in total in the months June – July in order to create buzz in the stores. This activity was enhanced by the use of a Facebook Fan Page which stimulated the public to go to the stores as they had to post ʽWhy they love their PCʼ.

Register users in the application can write comments and do like in other comments. Programming that the application counts the likes there to comment and to display them in ascending order (depending how many are like).

The member who collected most “Likes” won a trip to Barcelona for 2 persons. We drew a lottery for the second winner on 04/07 (one random registered person) who won a console XBOX 360 Kinect 4GB.

Why i Love my PC

• Hewlett-Packard Hellas

• Social Marketing (Facebook apps, Twitter & YouTube branding)